A Better Experience in the Grandstands

Seating is one of the most important aspects when it comes to purchasing a ticket to your favorite event. The last thing you want customers to do is complain about the fact that they paid money for a subpar seating experience. Usually, there are a few reasons that the seating experience is less than stellar – but being prepared for these objections means you can build a better grandstand.

Discomfort is the primary factor in customer complaints. Of course, no one expects a bleacher seat to be the height of comfort. But there are many options that can make the experience more pleasant, such as superior materials and craftsmanship. Additional seating, such as upholstered backs and other comfort features, can make the experience even more pleasant. Your clients will spend a lot of time in this seating – it should be the best it can be.

Sight lines are another key feature. No one wants to pay top dollar for a ticket and not be able to accurately see what is going on or have access to a visual aid like a jumbo-tron. Take the sightline into consideration when you are designing your seating. Even the cheap seats need a reason to come to the venue. No one wants to pay money for a ticket and stare at a column for most of the time!

Don’t overlook the need to make your clients feel special. Higher paying customers expect to receive an experience that is more valuable than a bleacher seat. Seating is one of the ways an upscale customer judges an event. Whether this means covered seating, box seating or other options, find a way to create an elite clientele who can take advantage of preferential seating in order to generate investment for years to come.

With a few key factors in mind, you can build a better grandstand that leads to an outstanding customer experience!

Published: 27 May 2015

Written by Carroll Seating

No comments

Categories: Gym and Sports Equipment

Bleacher Accessories to Customize Your Gymnasium

Your gymnasium is more than a place to play games, it’s a centerpiece of school pride and community energy. At Carroll Seating Company, we help schools transform standard gyms into memorable, branded spaces with customized bleacher accessories that enhance safety, improve comfort, and elevate the fan experience. The right upgrades can boost school spirit, highlight sponsors, and turn every game into an event.

Customizing your gym goes far beyond a painted floor. Team logos, mascots, colors, and messaging can move from the court to the walls, across the bleachers, and even up to the ceiling. With the right accessories, you can take your space from a basic gym to a custom coliseum that reflects your school’s identity.

Total Custom Bleacher Packages

If your gym is showing its age and needs a complete refresh, a full custom bleacher accessory package can deliver a top-to-bottom transformation. These comprehensive upgrades include bold graphics, coordinated colors, and branded elements across bleachers, rails, stair risers, courtside seating, and media platforms. The result is a dramatic makeover that leaves a lasting impression on students, fans, and visiting teams.

Targeted Upgrades That Make a Big Impact

Not every gym requires a full overhaul. Sometimes, smaller updates deliver the biggest visual return. Courtside graphics and step signage draw immediate attention, especially during games when all eyes are focused on the floor. These areas are prime real estate for school branding, spirit messaging, or sponsor recognition, yet they’re often overlooked.

Stair risers are another powerful branding opportunity. Each step can showcase your school name, reinforce core values, or energize fans with spirit-driven messages. Aisles don’t just guide foot traffic, they can communicate what your school stands for.

Safety, Comfort, and Sponsorship Opportunities

Bleacher accessories can also improve safety. Open bleacher ends are often vulnerable areas that pose both safety and vandalism risks. End-closure safety curtains help restrict access while adding a polished, professional look. These panels can also serve as highly visible sponsor displays, turning a safety feature into a fundraising opportunity.

For enhanced fan comfort, courtside seat backs, spacers, and modular seating options provide a premium experience. Ergonomically designed backrests offer mid-back support, while spacers increase personal space by approximately 25%. Optional cup holders reduce spills and simplify cleanup, creating a more enjoyable environment for spectators and staff alike.

Enhancing your gym with the right bleacher accessories makes a lasting difference in appearance, safety, and fan experience. Contact Carroll Seating Company to learn more! Our team is ready to help you customize your gymnasium with solutions that reflect your school’s pride and performance.

Published: 23 September 2014

Written by Carroll Seating

1 Comment

Categories: Bleacher seating

For multipurpose indoor athletic venues like junior high school gyms, a school needs maximum flexibility. That’s why when working with Mahomet Junior High, the design team at Carroll Seating suggested retractable telescopic bleachers.

These new telescopic bleachers have seating for 289 people. The Administrators at Mahomet wanted some custom options for their gym seating. Their colors are blue and orange and the designers chose to compliment the colors of the gym floor by making the bleacher seats blue and railing orange. The designers at Carroll Seating added a Flex-Row into the seating layout that keeps this indoor gymnasium accessible and in ADA compliance. Finally, they added 10 Courtside seats. These plastic foldable chairs will be used by the teams and assemblies should extra portable seats be required.

These Hussey Maxam bleachers are extremely safe in that attach to their indoor gymnasium wall in three to 30-tier banks. There is a pendant power control that allows operators to retract the bleachers quickly. The retractable gymnasium seating is then locked and braced by carefully designed, rigorously tested seating supports and safety mechanisms that secure bleacher walking and seating surfaces. These Hussey Maxam Seats are also backed by a limited lifetime warranty and Carroll Seating’s 5-year warranty.

The team at Carroll Seating was excited to work on this project with the Mahomet Junior High and hopes they enjoy their new telescopic bleachers for many years to come. For more information about this gymnasium project, please visit the Carroll Seating website or call us in Elk Grove, IL at 847-434-0909.